Fonanyi Fashion · Since 2010

Sourced by hand, not ordered from a catalogue.

Fifteen years of buying trips across West Africa built a Buea boutique that has dressed more than 3,000 customers, in Cameroon and as far as the US, UK, Canada, Germany, Australia and South Africa.

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Colourful African fabrics on display
2010
Trading since
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Customers served

Since the container opened in 2010.

0+
Years of sourcing
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Countries sourced from

Nigeria, Ghana, Togo and Benin.

Tuesday – Saturday
Open

8am - 7pm WAT, Chief Street, Bomaka, Buea.

What we stock

Something for every wardrobe.

Rails of clothing in the boutique beside a glass case of jewellery
01

Wears & textiles

African wears, Turkish and Vietnamese gowns, senator wears, suits, shirts, long trousers and jumpers, alongside traditional Bamileke and Bamenda markings.

Footwear displayed in the shop
02

Footwear & bags

Shoes for women and men, school bags, and handbags including Gucci and Fendi, sourced on the same buying trips as the wears.

Watches on a shop display
03

Watches

A range from Rolex to Casio, for every budget and every occasion.

Facial creams and rubbing oils
04

Beauty & care

Cosmetics, facial creams, rubbing oils such as Nivea and Dove, medicated local soaps including Ghana soap, wigs and human hair.

Who we dress

A Buea shopwith customerson six continents.

Since 2010 the boutique has served more than 0 customers. Plenty of them have never set foot in Buea: they order from abroad, and we send it to them.

0+
Customers served
0+
Years trading
  • Cameroon
  • United States
  • United Kingdom
  • Canada
  • Germany
  • Australia
  • South Africa
  • India
  • and beyond
Our story

From a container on the roadside to a shop people travel for.

012010
Folded textiles in assorted colours

One shipping container, in Buea.

The fashion house opened out of a single container. Small stock, careful buying, and customers who came back because what they bought lasted.

022010 – 2020
Clothing and textiles displayed at a market stall

A decade of buying trips across West Africa.

Nigeria, Ghana, Togo and Benin, several times a year. Our COO picks every line herself, which is why the rails don't look like everybody else's.

03Today
Customers browsing a clothing rail

A modern boutique, dressing clients at home and abroad.

Same buying discipline, proper shop. Weddings, launches and everyday wardrobes, priced fairly because we buy direct.

Moments we dress

Weddings, launches, everyday style.

Wigs styled on stands, from short crops to long waves
Clothing displayed on racks in the boutique
Men's shoes in a display case
The full range

Everything on the rails, and behind the counter.

Stocked in person on buying trips across West Africa, so the range does not look like everybody else's.

Wears & textiles

  • African wears
  • Turkish and Vietnamese gowns
  • Senator wears
  • Suits, shirts and long trousers
  • Jumpers for men
  • Bamileke and Bamenda traditional markings

Footwear & bags

  • Shoes for women and men
  • School bags
  • Handbags including Gucci and Fendi

Watches

  • Rolex through to Casio
  • For every budget and occasion

Beauty & care

  • Cosmetics and facial creams
  • Rubbing oils such as Nivea and Dove
  • Medicated local soaps including Ghana soap
  • Wigs and human hair
How to order

Whether you are in Buea or not.

  1. 01

    Come in, or send a message

    The boutique is on Chief Street in Bomaka. If you are not in Buea, tell us what you are after over WhatsApp and we will send photographs of what is on the rails.

  2. 02

    We check the stock

    If we have it, you can have it that day. If we do not, we will tell you rather than sell you something close enough.

  3. 03

    We source what we do not hold

    Our COO travels to Nigeria, Ghana, Togo and Benin several times a year. Specific requests go on the list for the next trip, and we tell you roughly when to expect it.

  4. 04

    We ship to you

    We serve clients across Cameroon and abroad. Tell us where it is going and we will arrange getting it there.

Common questions

What customers ask us.

Yes. A good share of our customers are elsewhere in Cameroon or abroad. Send a message describing what you want, we will send photographs of what we hold, and we will arrange delivery once you have chosen.

Usually. Our COO buys in person across West Africa several times a year, so specific requests can go on the list for the next trip. We will give you an honest idea of timing rather than a date we cannot keep.

We sell what we buy and we describe it accurately. Come in and look at a piece, or ask us for detailed photographs before you commit. We would rather lose a sale than have you feel misled.

Regularly. Weddings, launches, traditional ceremonies and everyday wardrobes. Come in with the date and we will work through what suits the occasion and the budget.

Yes, including Bamileke and Bamenda traditional markings, alongside African wears, senator wears and imported gowns.

The boutique trades Tuesday to Saturday, 8am to 7pm WAT, and is closed Sunday and Monday. If you are coming a distance, message ahead and we will tell you what is on the rails before you travel.

We buy direct on our own trips rather than through middlemen, which is what keeps the prices fair. The range is wide on purpose: the watches run from Casio to Rolex, and the rails run the same way.

Looking for something specific? Tell us and we’ll source it.

Talk to the boutique